As the Student Brand Ambassador for First Choice Holidays, I led the local execution of national brand campaigns, delivering high-impact student marketing that connected travel experiences with the university lifestyle. My work combined strategic in-person activations with compelling digital storytelling to ensure First Choice remained top-of-mind for students planning group holidays, society retreats, and summer adventures.

A Dual Approach: On-Campus Delivery Meets Digital Reach

At the heart of this role were the live delivery days on campus—hands-on brand activations that brought First Choice to life in high-traffic student areas. I engaged face-to-face with hundreds of students, distributing prizes, and capturing on-the-ground insights to inform the brand’s outreach strategy.

In parallel, I designed and managed targeted social media campaigns tailored specifically to the Gen Z student demographic. From concept to execution, I edited short-form video content, created interactive stories, and scheduled posts that aligned with the brand vision. The result was a cohesive brand presence both online and offline.

This role deepened my expertise in experiential marketing, digital content production, and youth engagement—skills I continue to apply in brand-facing roles across media, events, and strategic communications.